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Be Your Own Strategy Consultant: Demystifying Strategic Thinking By Tony Grundy, Laura Brown

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Sales Rank: #4112115 in Books
Brand: Brand: Cengage Learning EMEA
Published on: 2001-12-20
Original language: English
Number of items: 1
Dimensions: 9.16" h x 1.05" w x 6.32" l, 1.55 pounds
Binding: Paperback
447 pages

Features

Used Book in Good Condition

Review
PART ONE - DEMYSTIFYING STRATEGIC THINKING 1. Introduction - And a Story of Strategic Thinking. PART TWO - EVERYDAY STRATEGIC ANALYSIS 2. Demystifying Strategic Analysis (1) - The External Environment. 3. Demystifying Strategic Analysis (2) - Strategic Positioning. 4. Creative Options and Breakthrough Strategic Choice. 5. Demystifying Implementation. 6. Valuing Strategic Thinking (1) - The Academics. 7. Valuing Strategic Thinking (2) - The Managers. PART THREE - MANAGING STRATEGIC CHANGE. 8. Strategic Change at Champneys Health Resort. 9. Case Study - Creating Improved Service at Marks & Spencer. 10. Acquisitions. PART FOUR - STRATEGY IN PRACTICE. 11. Strategic Behaviour and the Strategy Process. 12. Becoming Your Own Strategy Consultant. 13. Managing a Strategic Project. 14. Conclusion - Everyday Strategic Planning.

About the Author
Tony Grundy is an independent consultant and Senior Lecturer at Cranfield School of Management. He is the author of several best-selling books, as well as articles on HR strategy in leading management journals.

Laura Brownlives in Massachusetts with her quirky abnormal family. Her husband s put up with her since high school, her young son keeps her on her toes, and her three cats think they deserve more scratches. Hearing loss is a big part of who she is, from her own Hard of Hearing ears, to the characters she creates.

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