Ebook Social Media for Social Good: A How-to Guide for Nonprofits, by Heather Mansfield
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Social Media for Social Good: A How-to Guide for Nonprofits, by Heather Mansfield
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Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.
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Product details
Hardcover: 288 pages
Publisher: McGraw-Hill Education; 1 edition (September 7, 2011)
Language: English
ISBN-10: 007177081X
ISBN-13: 978-0071770811
Product Dimensions:
6.3 x 0.9 x 9.3 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
32 customer reviews
Amazon Best Sellers Rank:
#450,684 in Books (See Top 100 in Books)
This book deserves a fair number of stars just for one thing: it finally got our nonprofit magazine, Synchronized Chaos, to stop sending announcements by cc'ing people in emails and to invest in Constant Contact. This made us a whole lot more professional and is much easier to deal with.Overall easy-to-read, specific, good advice...much of it geared to someone who has a whole workday dedicated to managing various online publicity outlets for just one organization (which is likely the target audience.) I'm a publicist working with multiple books and groups, so have been passing on these suggestions to others.
Heather Mansfield does a great job breaking down all the social media components for nonprofits to be successful. I have worked in the nonprofit field for many years and I am finding this book as a fantastic resource. I'm constantly referring back to different sections and will have multiple marketing staff read the book. I also attended one of Heather's webinars and it was informative I had to purchase her book. Anyone working in the nonprofit world would benefit from this book, even small businesses would benefit from the advice. This will be a well thumbed through book with lots of highlights.
I found ths book to be VERY useful. As a small NGO I have no staff. This book fills me in as if I had a 3 or 4 person team. When I go out for help I feel like I know what I am talking about. Whether paid or volunteer help I get much better results. I bought a second copy as a gift for a friend who also has an NGO. He seems to like it even more than I do.For me I call this just in time publishing, what I needed just when I needed it.
This is one of the best, perhaps THE best, book on social media I've read. Heather Mansfield's advice on social media strategy is excellent. And she provides practical advice on how to do the things she recommends. While the book is targeted specifically to nonprofits, it's useful for people who are not in the nonprofit world. I consider this book a great investment.
Well written, with good summary lists of actions and best practices examples at the back of each chapter. Specific how-to's were very helpful. With social media changing at the speed of light, some of the specifics are already out of date, but I would look beyond that, and recommend this text as a good basis to understand the best practices in social media
great book; fast ship
This is a TERRIFIC resource for NPOs worldwide. It is chock-full of proven methods of increasing visibility of your NPO. The tips and 'examples of excellence' are well-researched and timely. My advice is to buy this book and refer to it time and time again when planning your social media strategy. Heather Mansfield has hit this one out of the park! Thanks for producing such a rich and fact-filled source for nonprofits everywhere. --JB
Every nonprofit needs to have a social media business plan. This book is my number one pick for building the foundation for that business plan. I look forward to the update...
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